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The sleep science behind our magic cocktails

The sleep science behind our magic cocktails

At Little Saints, we believe that everyone deserves evening rituals that elevate you, not diminish you. That's why we created N/A cocktails worthy of your finest glassware—so you can savor your evening cocktail hour without the compromise. But we didn’t stop there. Beyond collaborating with maste...
A note on “Sober October”

A note on “Sober October”

Confession time: every time “Sober October” rolls around, I cringe a little.  Little Saints is not a “sober” brand.  We know from years of customer conversations and surveys that more than 90% of you still drink alcohol.  You like Little Saints because it reminds you of your favorite alcoholic c...
Little Saints: A Case Study in Multi-Dimensional Brand Building

Little Saints: A Case Study in Multi-Dimensional Brand Building

It's not uncommon for our brand to be regarded as "authentic".  We’d like to think that’s because, like any person who takes risks right out in the open, we’ve candidly shared how the Little Saints brand has evolved since its inception just a little over three years ago. Our experience starting a...
The Bachelor: Mushroom and Plant Kingdom <p>(and Happy Earth Day!)

The Bachelor: Mushroom and Plant Kingdom

(and Happy Earth Day!)

And today, in honor of Earth Day, we’re taking our unique brand of environmentalism to the next level, with our most playful, and ridiculous, plant creation yet:  The Bachelor of the Mushroom and Plant Kingdom. Sponsored by Little Saints.  Yes, I’m talking about The Bachelor, the TV show. If ther...