The Art of the Sundowner: Why Ritual Isn’t Discipline, It’s Magic Ernest Hemingway walked every day—three hours, rain or shine. Not for steps, not for cardio, not because a morning podcast told him to. He walked because it was his rhythm. A consistent tether to something deeper, something ineffable. His long walks were less a matter of discipline and more of de... Read more
Little Saints: A Case Study in Multi-Dimensional Brand Building It's not uncommon for our brand to be regarded as "authentic". We’d like to think that’s because, like any person who takes risks right out in the open, we’ve candidly shared how the Little Saints brand has evolved since its inception just a little over three years ago. Our experience starting a... Read more
The Bachelor: Mushroom and Plant Kingdom (and Happy Earth Day!) And today, in honor of Earth Day, we’re taking our unique brand of environmentalism to the next level, with our most playful, and ridiculous, plant creation yet: The Bachelor of the Mushroom and Plant Kingdom. Sponsored by Little Saints. Yes, I’m talking about The Bachelor, the TV show. If ther... Read more
Wisdom From Our Younger Selves: 3 Ways to Make Spring Memorable With Mushrooms When I think of spring, my mind consistently nestles into the depths of small, seemingly insignificant memories from my four years in a small, northern college town during my university years. Despite continuing our evening-time debauchery (in minimal clothing) in sub-zero temperatures, I’d never... Read more
Turn On to Turn Up: Introducing Damiana, the Flower That Might Turn You On I was out to dinner with a friend a few weeks before launching our latest reveal, Espresso Martini, to catch up on the nitty gritty of our lives after some time apart. “What’s the latest with Little Saints?” he asked “I think we’re starting to really figure this thing out!!” I started “We’re laun... Read more
The Future of Bartending: Bartenders are Being Tasked With Creating Feelings, Not Just Flavors. The espresso martini was born in the late 1980s when a patron asked British bartending guru, Dick Bradsell, to make her something that would “wake me up and f**k me up”. She was looking for a feeling and looked to the bartender to create that for her. So rather than creating a sensory experience ... Read more