Last updated: August 27, 2026
Key Takeaways
Little Saints offers zero-sugar, five-calorie functional non-alcoholic cocktails and spirits designed for the evening wind-down.
Every product contains 100 mg of USDA Organic mushroom extract at a minimum of 70% beta glucan, verified by third-party certificates of analysis, which supports the Little Saints Lift.
The spirits line (St. Ember, St. Juniper, St. Oak) uses oil-based extracts that mix 1:1 in classic cocktails without over-pouring or dilution.
Little Saints ranked #103 overall and #1 beverage company on the 2026 Inc. 5000, with 275,000 lifetime orders and a 40% repeat-customer rate.
Explore the full range of zero-sugar, functional non-alcoholic cocktails and spirits at Little Saints.
Little Saints: Functional Evening Drinks Without the Sugar
Little Saints launched in 2021, founded by Megan Klein, an environmental lawyer turned entrepreneur who spent years working with plant and mushroom rituals. The brand started from a clear idea: adults deserve complex, cocktail-level flavor with ingredients that actually do something. In 2021, most non-alcoholic options were sugary and non-functional, so Little Saints set out to solve both gaps at once.
The brand runs two product lines. Seven ready-to-drink canned cocktails — Classic Spritz, Hugo Spritz, Classic Margarita, Paloma, Old Fashioned, Mojito, and Negroni Spritz — carry zero grams of sugar and five calories per can, sweetened only with monk fruit juice concentrate. Three non-alcoholic spirits — St. Ember, St. Juniper, and St. Oak — contain zero grams of sugar and no added sweeteners; any sweetness comes directly from the botanical extracts.
Every product in the range carries the brand's functional platform, Nature's Neuroscience, which combines organic Reishi, organic Lion's Mane, Damiana, and botanical terpenes. These mushrooms are USDA Organic, grown in California, and extracted with ultrasound rather than chemical solvents, which preserves potency without leaving residues. That potency is quantified: every extract contains a minimum of 70% beta glucan, the fraction of the mushroom associated with its adaptogenic properties, documented by supplier certificates of analysis and verified through third-party lab testing. The label states the dose clearly at 100 mg per serving. The extract holds GRAS status, the FDA's standard of generally recognized as safe for ingredients used in food.

The spirits use oil-based, small-batch craft extracts instead of the flavored water common in first-generation non-alcoholic spirits. Two ounces of St. Ember replace two ounces of tequila in a margarita for a true 1:1 mix, with no over-pouring and no dilution. A built-in burn from cardamom and capsicum, plus natural cloudiness and body from the Lion's Mane extract, give each spirit the weight and heat that signal a cocktail rather than a soft drink. Little Saints' growth accelerated after its Season 16 premiere appearance on ABC's Shark Tank in October 2024. Experience the 1:1 spirits and zero-sugar cocktails at Little Saints to see how this approach tastes in the glass.
Little Saints Shark Tank Update 2026
Little Saints appeared on the Season 16 premiere of ABC's Shark Tank in October 2024, which amplified a growth curve that was already steep. In 2026, Little Saints ranked #103 overall on the Inc. 5000 and #1 beverage company on the list, based on three-year revenue growth from 2022 to 2025. That performance places Little Saints among the fastest-growing private companies in the United States across all categories.
The retail footprint now spans more than 1,000 retail shops, grocery stores, liquor stores, bars, and restaurants nationwide. Sprouts carries the brand in every door. Whole Foods stocks it in California and Florida. Fresh Thyme covers the Midwest, and ABC Liquors covers Florida. Direct-to-consumer shipping reaches all 50 states, typically within three days, from two warehouses. The brand's owned audience — 110,000+ Instagram followers, more than 5 million monthly Instagram views, and 115,000+ active email subscribers — supports retail sell-through as new doors come online.
How the Little Saints Lift Feels
Little Saints is non-intoxicating, non-psychoactive, and 100% legal, with no impairment to judgment, reaction time, or coordination. The brand avoids the word “buzz” on purpose. Customers instead describe the Little Saints Lift as a sense of clarity and ease, a subtle take-the-edge-off feeling. Analysis of customer reviews and direct messages found two words recurring most often — clarity and ease — with lifted close behind. Spirits drinkers describe feeling “super engaged,” “really present,” and “giddy.” Canned cocktail drinkers report feeling “just happier in general,” especially after stressful days.
The Lift stays subtle, does not build, and varies by individual. It does not resemble intoxication. Blood alcohol concentration (BAC), which measures alcohol in the bloodstream and determines legal impairment, remains at zero. The cans are 0% ABV, and the spirits sit under 0.5% ABV, the regulatory threshold for non-alcoholic classification.
Little Saints Net Worth and Growth Signals in 2026
Little Saints does not publish a formal valuation, so commercial traction offers the clearest signal. The brand has recorded 275,000 lifetime Shopify orders, a 40% returning customer rate as of August 2026, and a $94 average order value, reflecting organic consumer demand built without heavy retail push. That Inc. 5000 ranking is based on audited revenue figures, while the broader category data shows how Little Saints sits within a fast-moving market.
The category context strengthens the picture. NIQ's From Value to Vibe report (January 2026) measured the U.S. non-alcoholic off-premise category at $925 million, growing 21.9% year over year while total alcohol declined 1.0%. IWSR projects the U.S. no/low category will approach $5 billion by 2028, growing at an 18% volume CAGR from 2024 to 2028. Within that, non-alcoholic spirits — the segment St. Ember, St. Juniper, and St. Oak compete in — represent roughly 6% of the non-alcohol set but are growing at approximately 70%, the fastest-moving slice of the category. St. Oak earned Best NA Spirit of 2025 from the BevNET Spirit Awards, reinforcing that momentum.
Reviewing St. Ember, St. Juniper, and St. Oak
All ratings below come from customer reviews collected on littlesaints.com in August 2026.
St. Ember channels the flavors of a light, spicy mezcal. It tastes spicy, smoky, and woodsy, built on palo santo, ginger, and cardamom. It mixes like a tequila or mezcal, so you can substitute two ounces for two ounces in a margarita or paloma, or drink it long over ice with soda and lime. One percent of proceeds support reforestation in Peru. Rating: 4.7/5 across 430 reviews; 92% would recommend.

St. Juniper serves as the gin expression. Juniper, cucumber, and herbaceous notes from juniper, birch, angelica, coriander, and cardamom create a classic profile. It works in gin and tonics, gimlets, and citrus-forward builds. Rating: 4.6/5 across 147 reviews; 93% would recommend.

St. Oak aims to capture the soul of an oak-aged whiskey, with vanilla, spice, and woodsy notes from oak, vanilla, cardamom, and caramel, plus Lion's Mane, Damiana, and Reishi. It suits old fashioneds, manhattans, and boulevardiers. St. Oak was named Best NA Spirit of 2025 by the BevNET Spirit Awards. Rating: 4.5/5 across 133 reviews; 87% would recommend.

Every spirit carries 100 mg of organic Lion's Mane extract at a minimum of 70% beta glucan per serving. To understand that concentration, compare it to a whole mushroom at around 0.1% beta glucan, where the extract is up to 700 times more concentrated. Even against dried, ground mushroom at roughly 1%, the extract is about 70 times stronger. When measured against quality supplement-grade fruiting-body extracts, which typically run 20–40% beta glucan, Little Saints' 70% sits at the top of the range, matching or exceeding premium standalone supplements.
Where to Buy Little Saints Products
Little Saints is available through the following channels:
Direct to consumer, at littlesaints.com, shipping to all 50 states, typically within three days
Sprouts, in all doors nationwide
Whole Foods, in California and Florida
Fresh Thyme, across the Midwest
ABC Liquors, in Florida
Independent bottle shops and grocers, in more than 1,000 locations nationally
On-premise, in A- and B-tier bars and restaurants
How Little Saints Stacks Up Against Other Options
Category |
Sugar |
Calories (per serving) |
Functional dose stated |
Mixes 1:1 in a cocktail |
|---|---|---|---|---|
Little Saints |
0g |
5 (cans) |
100 mg, 70% beta glucan, COA-verified |
Yes, oil-based extracts |
Sugar-sweetened NA cocktails |
6–13g per serving |
30–70 per serving |
None published |
n/a (RTD format) |
Non-alcoholic beer |
Present as carbohydrate (~12g) |
~80–85 per serving |
None |
n/a (beer format) |
First-generation NA spirits |
Varies |
3–25 per 25 ml |
Rarely published |
No, 2–3x pour required |
Zebra Striping: How People Actually Use NA Drinks
The dominant consumer behavior in the non-alcoholic category is not abstinence, but zebra striping, which means alternating alcoholic and non-alcoholic drinks over the course of a single evening. NIQ's From Value to Vibe report (January 2026) reports that 47% of on-premise visitors mix alcoholic and non-alcoholic options in the same occasion, and that 93% of non-alcohol buyers also purchase alcohol. NIQ further finds that those dual buyers spend more on total alcohol, not less.
The practical takeaway is straightforward: the non-alcohol shopper usually is not a lost alcohol customer. Their real choice is rarely “a beer or a Little Saints.” It is “a Little Saints or nothing.” The second and third round would often have been water. Little Saints becomes the drink that keeps someone at the table.
Six 1:1 Cocktail Recipes with Little Saints Spirits
Each recipe below substitutes a Little Saints spirit at a true 1:1 ratio, so there is no over-pouring and no need to re-cost the build.
St. Ember Margarita — Rocks glass, salted rim. Combine 2 oz St. Ember, 1 oz fresh lime juice, and 0.75 oz orange liqueur (or fresh orange juice) over ice. Stir and garnish with a lime wheel.
St. Ember Paloma — Highball glass. Combine 2 oz St. Ember and 0.5 oz fresh lime juice over ice. Top with pink grapefruit soda. Garnish with a grapefruit wedge and a pinch of salt.
St. Oak Old Fashioned — Rocks glass. Combine 2 oz St. Oak, 1 tsp simple syrup (or 1 sugar cube), and 2 dashes aromatic bitters over a large ice cube. Stir for 20 seconds. Express an orange peel over the glass and drop it in.

St. Oak Negroni — Rocks glass. Combine 1 oz St. Oak, 1 oz non-alcoholic sweet vermouth, and 1 oz non-alcoholic bitter aperitivo over ice. Stir and garnish with an orange peel.
St. Juniper Gimlet — Coupe glass, chilled. Combine 2 oz St. Juniper, 0.75 oz fresh lime juice, and 0.75 oz simple syrup. Shake with ice and double-strain. Garnish with a lime wheel.
St. Juniper Spritz — Wine glass or large rocks glass. Combine 1.5 oz St. Juniper and 0.5 oz elderflower cordial over ice. Top with non-alcoholic sparkling wine or soda water. Garnish with a cucumber ribbon and a sprig of fresh mint.
Buyer Decision Framework for Little Saints
What you want |
Best fit |
Why Little Saints wins |
|---|---|---|
Zero sugar, five calories, and cocktail flavor |
Little Saints canned cocktails |
Only option combining all three; monk fruit sweetened, no erythritol, no sugar alcohols |
1:1 spirit substitute for home cocktails |
Little Saints spirits (St. Ember, St. Juniper, St. Oak) |
Oil-based extracts hold up in a build, no over-pouring, with built-in burn and body |
Verified functional dose, not a marketing sprinkle |
Little Saints (any product) |
100 mg stated dose, minimum 70% beta glucan, COA-verified, USDA Organic |
Evening ritual with no caffeine interference |
Little Saints (any product) |
No caffeine in the core line, formulated for the wind-down rather than daytime focus |
Familiar beer format with lower function |
Non-alcoholic beer |
NA beer carries ~80–85 calories and ~12g carbohydrate with no functional layer |
Conclusion: Functional NA Spirits Built for the Evening
The non-alcoholic category has crossed $1 billion in U.S. off-premise retail and is forecast to approach $5 billion by 2028. Growth concentrates in the segment Little Saints occupies: non-alcoholic spirits, growing at roughly 70%, and functional adult beverages designed for the evening occasion. NIQ's June 2026 functional beverage perspective shows that shoppers pay for a verifiable benefit, not just flavor, and that winning brands publish the dose.
Little Saints publishes both figures most brands leave out: 100 mg per serving at a minimum of 70% beta glucan. It delivers that functional layer inside a zero-sugar, five-calorie drink built for the moment alcohol used to own. That combination turns the evening occasion into a functional ritual instead of a tradeoff.
Frequently Asked Questions
What is the Little Saints Lift, and will I actually feel it?
The Little Saints Lift describes the sense of clarity and ease that many customers report after drinking Little Saints products. Customers consistently mention feeling more present and engaged, with a gentle lift in mood rather than a dramatic shift. The Lift stays subtle by design, does not build, and varies from person to person. Little Saints remains non-intoxicating, non-psychoactive, and 100% legal, with no impairment to judgment, reaction time, or coordination. The statements made on our website have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking any medications or have any medical conditions, consult your doctor before use.
What makes Little Saints' mushroom extracts different from other functional drinks?
Most functional beverages do not publish a dose or potency figure, which makes it hard to separate concentrated extracts from token sprinkles. Little Saints states both on the label: 100 mg of organic mushroom extract per serving at a minimum of 70% beta glucan, the fraction of the mushroom associated with its adaptogenic properties. The extracts are USDA Organic, grown in California by a third-generation family supplier, and extracted with ultrasound rather than chemical solvents. The supplier's extracts undergo third-party lab analysis for potency, documented by certificates of analysis. That 70% beta glucan concentration, mentioned earlier, places Little Saints at supplement-grade potency, far above the whole or dried mushrooms used in food products and in line with the top tier of standalone functional supplements. The formulation stays deliberately focused: organic Reishi for chill, organic Lion's Mane for focus, Damiana for connection, and botanical terpenes for the senses, with each ingredient chosen to work together rather than as a long list of trendy additions at token doses.
How do the Little Saints spirits work in cocktails, and do I need to adjust my recipes?
No adjustment is needed for standard builds. St. Ember mixes like a tequila or mezcal, St. Juniper mixes like a gin, and St. Oak mixes like a whiskey, all at a true 1:1 ratio. Two ounces of a Little Saints spirit replace two ounces of the spirit it stands in for, without over-pouring. This works because the spirits use oil-based, small-batch craft extracts instead of the flavored water used by many first-generation non-alcoholic spirits, which often required bartenders to pour two to three times the volume to achieve comparable flavor. A built-in burn from cardamom and capsicum gives each spirit heat at the back of the throat, which signals a cocktail rather than a soft drink. Natural cloudiness and body from the Lion's Mane extract give the liquid weight in the mouth, so it holds its own over ice instead of thinning out. Because the spirits mix 1:1, a bottle pours as far as the bottle it replaces, which keeps the cost per drink closer to a conventional spirit than the shelf price alone suggests.
Is Little Saints suitable for people who still drink alcohol?
Yes, and that use case drives much of the demand. As noted in the zebra striping discussion, the vast majority of non-alcohol buyers also purchase alcohol and actually spend more on total alcohol when they add non-alcoholic options to their rotation. The dominant behavior in the category is alternating alcoholic and non-alcoholic drinks over the course of an evening. Little Saints is not positioned as a sobriety product. It is positioned as the drink that keeps someone at the table, the round that would otherwise have been water. The brand was built for the evening occasion and is designed to sit alongside alcoholic options rather than replace them entirely.
Where can I buy Little Saints, and how quickly does it ship?
Little Saints is available direct to consumer at littlesaints.com, with shipping to all 50 states typically within three days from two warehouses. In retail, Sprouts carries the brand in every door nationwide. Whole Foods stocks it in California and Florida. Fresh Thyme covers the Midwest, and ABC Liquors covers Florida. The brand also appears in more than 1,000 retail shops, grocery stores, liquor stores, bars, and restaurants nationally, with on-premise placement concentrated in A- and B-tier accounts. A store locator on littlesaints.com routes shoppers to the nearest door. Subscribe and Save is available on the canned cocktails for customers who want to build a consistent evening ritual.
The statements made on our website have not been evaluated by the Food and Drug Administration, Our products are not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking any medications or have any medical conditions, consult your doctor before use.